The purpose of this project is:
- To demonstrate the ways that arts and culture permeate all aspects of Canadian civic life and society, and
- To assist individuals and organizations to make the case for increased support of arts and culture to decision-makers and investors.
This project is supported by the Canada Council for the Arts Strategic Innovation Fund.
By the Numbers 2024
- 3 Research, Case + Action Assistants
- 3 Subject Matter Experts / Senior Research + Advocacy Advisors
- 3 Core Team
- 4 Partner Staff
- 70 Partner Studies, Reports + Articles combined
- +600 Research Collection Items
- 190 Case Bank Items
- 11 Fact Sheets, Research Snapshots + Case Snapshots combined
- 128 Organizations represented
Our Activity Structure
Starting with data and dialogue generated through the combined Business / Arts and Culture Days networks, the project has established a method and systems to…
- Collect, curate, and organize research studies and data on the value and impact of the arts
- Create digital assets to filter and present the information in accessible ways
- Activate people’s knowledge and skills for advocacy as individuals and through their organizations
- Circulate Make The Case insight and experiences through networks within and beyond the partnership, to engage the sector to move from awareness and analysis into action
- Monitor our outcomes through personal, organizational, and sector level metrics to catalyse change
Our Engagement Structure
We engage:
- People with an active interest in making the case for the value of arts and culture in Canadian civic life, in order to increase investment in the sector
- Across remote, rural, suburban, and urban municipalities
We invite you to:
- Browse our Themes
- Check our Fact Sheets
- View our Research Catalogue and Case Bank
- Read our Research Snapshots and Case Snapshots
- Check our Five Steps to Make the Case Series
- Send your Sector-Sourced Examples of Individual Skills and Organizational Initiatives
- Donate five hours of your time to a Theme Working Group
Notice of new themes, research, cases, actions, and events will circulate through Partner mailing lists and existing networks.
Please let us know about the newsletters you already read so that we can circulate our activity through those channels.
You can always email us at: hello @ makethecase.ca
Future Investment
In 2023, this project partnership between Business / Arts and Culture Days National was awarded a Canada Council for the Arts Strategic Innovation: Cultivate Grant.
As part of this strategic initiative, we have built a monitoring program including startup phase metrics as a systems change catalyst.
Contact Aubrey Reeves at hello @ makethecase.ca to support Phase 2.
People
Aubrey Reeves
CEO, Business / Arts, Partner
Shannon Bowler
Executive Director, Culture Days National, Partner
Hilary Martin
Project Lead, Make the Case
Laura O’Brien
Communications Coordinator, Business / Arts
Jacob Baker-Kretzmar
Website Developer
Fernanda Sierra Suárez
Community Engagement and Programs Manager, Culture Days National
Research + Project Assistants
Megan Pimentel
Project Assistant 2025
Brielle Daoust
Research and Content Assistant 2025
French Language Team
Isabelle Beauchesne
Research and Content Assistant 2025
French Language Team
Sophia Katzell
Research Assistant 2024 / 2025
Kathy Wang
Research Assistant 2024
Senior Research + Advocacy Advisors
Belinda Ageda
Arts in Health Theme Advisor 2025
Cynthia Lickers-Sage
Senior Research Advisor 2024
Annalissa Crisostomo
Senior Research Advisor 2024