Follow these steps to create compelling, data-driven talking points that highlight the economic value of arts and culture.
STEP ONE:
Review your source materials.
This includes the federal budget documentation and 1% ask by the Canadian Arts Coalition.
Identify the most relevant information.
What connects to your organization’s work?
STEP TWO:
Centre the concerns of your organization + the people in your
network or community.
What examples in your organization connect with these concerns?
Gather stories from your organization and community, ensuring they are clear and concise.
STEP THREE: Identify who you are talking to and what they care about
How do they talk about the issues?
What is convincing for them?
Frame your talking points in a way that resonates with their perspective.
STEP FOUR:
Find data and statistics that you can remember and describe, without having to read off of a page.
Start here: Economic Impact Fact Sheet
Need help focusing your selections? Check our guide:
Five Steps to Connect Local Concerns and Federal Issues
STEP FIVE:
Write down your points
Set a timer and draft three to five strong talking points that orchestrate a conversation.
Test them on a friendly critic.
Practice them until you can speak them naturally.
Prepare for questions.
You are done!
